Rule Britannia! Besides The Queen, the Prime Minister is the ultimate Ambassador for Brand Blighty. Research that Political Style conducted after six months of her tenure as Prime Minister showed that Theresa May wore pieces from British designers for 75% of all appearances.
Unsurprisingly, Amanda Wakeley was her most worn British brand, followed by footwear from Russell & Bromley and LK Bennett. May similarly chose to accessorize with pieces from big British names such as Anya Hindmarch and Halcyon Days.
We’d expect our Prime Minister to champion Brand Britain, and particularly in our post-Brexit landscape, it’s right that our leader is spotlighting the very best that Britain has to offer on the world stage.
May doesn’t just stick to household names. Shining a light on many emerging designers and entrepreneurs, May has worn pieces from a British fashion student and a mompreneur whilst performing her duties as Prime Minister.
The British fashion industry is big business for our country. Worth £28 billion a year to the UK and bringing over 800,000 jobs to our economy, May is the ultimate ambassador for Brand Britain. Long may she reign over us in glorious style!
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